Dana Ward ’05

Dana Ward

Founder and President, Barefoot Scientist

Dana Ward is the founder and president of Barefoot Scientist, a line of premium, scientifically advanced foot-care products. An entrepreneur at heart, Ward leads product development and oversees marketing and branding for the company’s products, which are sold at such retailers as Anthropologie, Costco, Thirteen Lune and Ulta Beauty. Prior to launching Barefoot Scientist, Ward invented PreHeels+ blister-prevention spray, which became a viral sensation. A USC Annenberg School for Communication and Journalism alum, Ward previously worked as an on-air host and executive producer for Clevver Media, the largest entertainment news outlet on YouTube, garnering 150-million video views per month.