Randa Hinton ’20

Randa Hinton

Branding and Why It Matters

Randa Hinton is an LA-based brand strategist. She helps people and organizations develop and improve their brand stories with consistent and effective messaging. She works with her clients to help them understand the intersection of communication and technology through the analysis and creation of engaging digital content. Randa has a master’s degree in Communication with an emphasis in Organizational & Strategic Corporate Communications and Marketing from USC and a bachelor’s degree in Journalism, Integrated Media and Public Relations from Biola University. Randa is also the co-creator and co-host of Opportunity Unknown, a podcast dedicated to providing practical tips for job seekers.