Saturday, March 7, 2026Scholarship Gala

Join LAA on Saturday, March 7, 2026!

The USC Latino Alumni Association’s premier annual event, the Scholarship Gala, is an evening celebrating the achievements of USC alumni and students. Each spring, the LAA brings the Trojan Family together to raise essential funds for student scholarships and professional development. The evening’s proceeds benefit the USC LAA Scholarship Fund, which is carefully managed to ensure long-term support for deserving students.

Venue:
Westin Bonaventure Hotel
404 S Figueroa St.
Los Angeles, CA 90071

Schedule:
6 p.m. | Check-In
7 p.m. | Gala Begins
9:30 p.m. | Afterparty

2026 Award Nominations

Do you know alumni who have excelled professionally and made a positive difference in our community? Then please nominate them for recognition at the USC LAA Scholarship Gala! Nominations are currently open for three awards:

The USC LAA Alumni Visionary Award recognizes a degreed USC alum for exceptional achievement in their field and their service to the community at large. Submission Deadline: Dec. 19


The USC LAA Legacy Award recognizes a degreed USC alum for their personal and professional achievements, dedication to the community, and service to USC. Submission Deadline: Dec. 19


The Dr. John R. Hubbard Recognition Award recognizes an exceptional undergraduate USC student graduating in December 2025, May 2026, or December 2026. Submission Deadline: Dec. 12

2025 Honorees

USC LAA Legacy Award Honoree

The Honorable Major General Albert C. Zapanta ’66, MPA ’73

Albert Zapanta is President and CEO of the United States-Mexico Chamber of Commerce, which operates 10 regional offices in the United States and 9 in Mexico. He is also Chairman and Owner of Planning, Inc. a human resources, training and security company doing business with the U.S. Federal Government for over 40 years.


Alumni Visionary Award Honoree

Juan Perez ’88, MS ’90

Juan Perez is EVP and CIO at Salesforce. He is responsible for the global IT team, driving digital strategy, and the technical integration of newly acquired companies. Juan also partners closely with customers to advise on their digital transformations.


Dr. John R. Hubbard Award Finalists

Edward Chanquín
Bachelor of Science Arts, Technology and the Business of Innovation

Blanca Godoy
Bachelor of Arts, Political Science; Minor, Juvenile Justice and Social Work

Daisy Segundo-Parra
Bachelor of Science Arts, Psychology Intelligence & Cyber Operations; Minor, Forensics & Criminology

Sponsorship Opportunities

For more than 50 years, the USC Latino Alumni Association has prepared Trojans for lifelong success. The LAA community transforms lives by supporting alumni and students with resources, mentorship and opportunities. As a philanthropic community, members and friends of the LAA have contributed more than $25 million in scholarships, with more than $1.1 million awarded to students in the 2025-26 academic year alone.

The generous contributions of sponsors are recognized during the event, and all sponsorships are tax-deductible. Thank you for considering sponsorships that make a lasting impact on the lives of USC students and our Southern California community.

Sponsorship Levels

Presenting $100,000
Golden $50,000
Signature $30,000
Benefactor $18,000
Trustee $12,000
Trojan $6,000
Friend of the LAA $4,200
VIP seating
(26/4)*
(18/2)*
(9/1)*
Premier seating
(9/1)*
(10)*
(4)*
Preferred seating
(10)*
Prominent multimedia recognition at the event
Multimedia recognition at the event
Verbal recognition during the speaking program
Promotion on the LAA social media platforms, including company logo
Full-page color ad in the digital gala program book
Half-page color ad in the digital gala program book
Linked logo on the LAA website for one year
Name listed on the LAA website for one year
Product placement opportunity
*Number of tickets / number of sponsored USC LAA Scholar student tickets included



Digital Advertisements

Full-Page Color Ad | $2,500

Specs: 26” wide by 11” high, full color, 144 DPI, PDF, JPEG, or TIF

Half-Page Color Ad | $1,250

Specs: 13” wide by 11” high, full color, 144 DPI, PDF, JPEG, or TIF

Tickets

Individual Ticket | $700

Preferred seating for one guest.

USC LAA Scholar Ticket | $150

Sponsor an LAA Scholar to attend the event.

2025 Sponsors

Thank you to the 2025 gala sponsors.


Presenting Sponsors


Golden Sponsors

Amy & Jules Buenabenta ’87 & Family
Carmen Nava ’84 & Family


Signature Sponsors

Ellen Chen & Mario Del Pero
Susan Garner ’67
Veronica ’94 & Raul Rodriguez ’94


Trustee Sponsors

Dr. Yasmin Davidds Leadership Institute
& Multicultural Women Executive Leadership Foundation
Heather Cruz ’89
TELACU Education Foundation
Return to Work Partners
Verizon
Z.A. Lawyers
Albert Zapanta ’66, MPA ’73


Trojan Sponsors

1st Century Bank
Saul ’00 & Glenda K. Alvarado
Arnoldo and Alma Ruth Avalos
Anita’s Mexican Foods
Ismael Bautista ’03 & Gladdys J. Uribe
BMO
Burke Consulting Group LLC
Burlington Stores, Inc.
C3 Technology Services
Chubb Group Insurance
Cordoba Corporation
Ernst & Young

Fox Deportes
FMR Enterprises
Gateway Science & Engineering
Los Angeles Distributing
Mauro Martinez
Armando and Amelia ’97 Murillo
Ramonas
Stifel
USC Alumni Association
USC McMorrow Neighborhood Academic Initiative
Valero
Yocom Family Foundation


Friend of the LAA

JP Morgan Chase
USC Credit Union
USC Marshall School of Business

Committee

2025 USC LAA Scholarship Gala Committee

Raul Rodriguez ’94 (Chair)
Saul Alvarado ’00
Isabel Aranda ’00
Ismael Bautista ’03
Claudia Bodan ’01
Alma R. Burke ML ’15
Yasmin Davidds ’95
Christina Gonzalez EdD ’19
Victor Quiroz ’94

Sandra Lopez
Mauro Martinez
Steve Monjaras ’98
Charlene Riofrio ’06, MCG ’20
Dolores Sotelo
Mercy Willard EdD ’21
Eddie Reyes ’00
David Mora ’97

Past Honorees

Since 2007, the USC LAA Scholarship Gala has celebrated inspiring members of the Trojan Family whose achievements uplift the USC community. Past honorees include Former California State Senator Martha Escutia ’79, Former Congressional Hispanic Caucus Institute President and CEO Domenika Lynch ’97, MFTH ’15, Former United Airlines CEO and Executive Chairman Oscar Muñoz ’82, Entravision Communications Founder Walter Ulloa ’70*, and U.S.-Mexico Chamber of Commerce President Maj. Gen. Albert Zapanta ’66, MPA ’73.

  • The Legacy Award recognizes an alumnus for their professional and personal achievements, dedication to the Trojan Family and service to USC.
  • The Alumni Visionary Award recognizes an alumnus for remarkable levels of excellence in their professional endeavors and in service to society.
  • The Dr. John R. Hubbard Recognition Award is presented to a graduating undergraduate student for their academic achievements, leadership and community service.

Past Galas

Photos

Program and Tribute Books