Save the Date
USC LAA Scholarship Gala
Saturday, March 8, 2025
Intercontinental Los Angeles Downtown
On Saturday, March 2, we celebrated our 50th anniversary and the distinguished Latino legacy at USC. Co-chaired by Jules Buenabenta ’87 and George L. Pla MPA ’74, this milestone, sold-out event was unforgettable, full of inspiring stories and touching remembrances, as we honored alumni and scholars for their leadership and community service.
We invite you to take a look at our gala program and tribute book; a recent USC News article about the event; and a photo gallery from the extraordinary night.
About
Our annual Scholarship Gala is our premier fundraising event. It provides an opportunity to network with the who’s who of the Latino business community, alumni and friends.
Every year, we present two awards at our gala. Commemorating the legacy of USC’s eighth president, the Dr. John R. Hubbard Award is presented to an outstanding graduating Latino student for academic achievement, leadership and community service. The Legacy Award is presented to an alumnus/a for his or her contributions to USC and the LAA, professional achievements and philanthropy. We also introduced the New Alumni Visionary Award in 2024, which recognizes a USC alumnus for their exceptional achievement in any field. The recipient must have attained and maintained extremely high stations in their chosen fields and in their service to society.
Over the years, it has been our honor to recognize many great Trojans for their leadership, academic achievement and community service.
2024 Honorees
Alumni Visionary Award Honoree
Oscar Munoz ’82
Former CEO and Chairman, United Airlines
USC Trustee and Author
Oscar Munoz is a USC Trustee, the former CEO and chairman of United Airlines (UAL) and the author of the bestselling memoir, Turnaround Time: Uniting an Airline and Its Employees in the Friendly Skies.
A widely revered business executive with decades of leadership experience, Munoz made history in 2015, when he joined UAL as the first Latino CEO of a major U.S. airline. Under his leadership, UAL experienced rapid improvement, delivering industry-leading operational reliability and sustained financial success, its stock value increasing 54 percent during his tenure. Munoz formally retired as UAL’s chairman in 2021.
Prior to joining UAL, Munoz served as the president and COO of the North American rail-based transportation supplier CSX Corp. From 2001 to 2003, he served as the chief financial officer and vice president of consumer services at AT&T.
Munoz currently serves on the boards of Salesforce, CBRE, TelevisaUnivision and Archer Aviation. He is also a Brookings Institution trustee, an independent trustee for Fidelity, and a member of the Pentagon’s Defense Board.
As a first-generation college graduate from an immigrant family, he founded, along with his wife, the Oscar and Cathy Munoz Pave It Forward Foundation to raise scholarship funds for first-generation students. Since 2022, the foundation has partnered with the American Heart Association to create its Social Impact Fund, which provides financial grants and low-interest loans for evidence-based, community-driven work that addresses heart health inequality.
A USC Marshall School of Business alum, Munoz earned an MBA from Pepperdine University’s Graziadio Business School.
USC LAA Legacy Award Honoree
Martha M. Escutia ’79
Retired State Senator, California 30th State Senate District
Vice President, State Government Relations and Special Counsel, University of Southern California
Martha M. Escutia is driven by a passionate belief that preparation and opportunity should be equitably available to all. As the first to graduate from high school, college and law school in her immigrant family, she is living proof that education is America’s great equalizer.
During her 14-year legislative career representing California’s 30th State Senate District (1992-2006), Escutia became the first woman to chair both the Assembly and Senate Judiciary Committees. She distinguished herself by developing innovative solutions to promote broadband access; encourage environmental remedies in transportation and energy infrastructure; and ensure that the judiciary was accessible to all litigants. For her exemplary service, Escutia received the California Supreme Court’s Commitment to Justice Award.
Prior to joining USC in 2013, Escutia focused on her legal practice. From 2007 to 2010, she was a partner at the national law firm of Manatt Phelps and Phillips, and also served as legislative counsel for Proposition 7, an initiative to jumpstart California’s Renewable Energy Portfolio. Escutia later became the founding partner of The Senators’ Firm, specializing in legal and regulatory advice.
As USC’s vice president for state government relations and special counsel, Escutia provides strategic advice to advance USC’s institutional mission and academic interests. In addition, she is a lecturer in law at the USC Gould School of Law.
A member of several nonprofit boards, Escutia also established mock trial programs in several East L.A. high schools, where she coaches students to compete in competitions.
Escutia graduated magna cum laude from the USC Sol Price School of Public Policy.
2024 Sponsors
Thank you to our 2024 gala sponsors.
Presenting Sponsors
Amy & Jules Buenabenta ’87 & Family
Ellen Chen & Mario Del Pero
Carmen Nava ’84 & Family
Golden Sponsors
Signature Sponsors
Debbie & Michael Felix ’83
Benefactor Sponsors
Elisa & Gustavo Amaral MBA ’14 & Family
Susan Garner ’67
Lin-Manuel Miranda & the Miranda Family Fund
Veronica ’94 & Raul Rodriguez ’94
Trustee Sponsors
Former State Senator Dean Florez (SD 16)
Victor Quiroz ’94
Tapias Mansfield Family
Teres, Inc.
Rebecca Zapanta
Trojan Sponsors
1st Century Bank
Glenda K. & Saul Alvarado ’00
Isabel Aranda ’00 & Jose Santos
Atkinson, Andelson, Loya, Ruud & Romo
Avila’s El Ranchito
Bank of America
BMO
Rosa Bravo ’86, MS ’93
C3 Technology Services
Parmis & Luis Campa ’02
Chase
Chubb Group Insurance
Heather Cruz ’89
Sonia ’97 & Sean Endler
Ernst & Young
F. Gaviña & Sons, Inc.
Gateway Science & Engineering
Christina EdD ’19 & Alberto Gonzalez ML ’09
Claudine & John Habashy ’01, JD ’04
Los Amigos Troyanos de los 80s
Mauro Martinez
Menchaca and Company
Plascencia Risk Intelligence & Insurance Marketing Management, Inc. (PRIIMM)
Prestige Protocol
Stifel
Rodney E. Swan ’89
USC Alumni Association
USC Credit Union
USC Marshall School of Business
USC State Government Relations
USC Viterbi School of Engineering
Valero
Mercy Willard EdD ’21
Friends of the USC Latino Alumni Association
Maribeth Annaguey JD ’03
Chief Robert Arcos & Tracey Chavira
Nancy Bullock ’05
Kathleen ’83 & Robert Campos ’91
Tina & Rick ’80 Caruso
IRS Demo
Los Angeles Distributing
Gabriela ’11 & Erick Nuñez
VERITEXT Legal Solutions
Committee
LAA 50th Anniversary Celebration Scholarship Gala Committee
Jules Buenabenta ’87 and George Pla MPA ’74
Co-Chairs
Saul Alvarado ’00
Elisa Amaral
Isabel Aranda ’00
Ismael Bautista ’03
Claudia Bodan ’01
Alma R. Burke ML ’15
Yasmin Davidds ’95
Christina Gonzalez EdD ’19
Lorena Guerrero de Plascencia
Maria T. Jones-Sechrest ’87
Mauro Martinez
Raul Rodriguez
Dolores Sotelo
Mercy Willard EdD ’21
Gina Zapanta ’03
Past Galas
Check out our past event photos:
Please view past program and tribute books:
2024 Program and Tribute Book
2023 Program Book
2023 Tribute Book
2021 Program Book
2021 Tribute Book
Please view past recap videos: