USC LAA Scholarship Gala

Mark your calendars to join us on Saturday, March 11, 2023, at the InterContinental Downtown Los Angeles for our 48th Scholarship Gala!

This premier LAA fundraising event features the presentation of our Legacy Award to a distinguished USC alumnus/a, in recognition of their personal achievements, philanthropy and contributions to USC and the Latino community. We will also present our Dr. John R. Hubbard Award to a graduating student for their academic achievement, leadership and community service, as well as our Corporate Leadership Award; this award recognizes a longstanding corporate advocate who has been an instrumental partner in helping us fulfill our mission.

We look forward to seeing you for this once-a-year celebration. Proceeds benefit our USC LAA scholarship and professional development programs.

For sponsorship and ticket opportunities, please email Dolores Sotelo or Mercy Willardor call (213) 740-4735.

Please view the 2022 gala photos, program and tribute books at the links below.

Presenting Sponsor $50,000 (one available) 

  • VIP seating for twenty (20) guests
  • Recognition from podium
  • Full-page advertisement on inside front cover of the printed Gala Program
  • Logo recognition on event collateral, LAA website and social media
  • Linked logo recognition on LAA Gala webpage for one year
  • Product placement opportunity

Signature Sponsor $30,000

  • VIP seating for ten (10) guests
  • Full-page advertisement in printed Gala Program
  • Multimedia Recognition at the Gala
  • Logo recognition on event collateral, LAA website, and social media
  • Linked Logo recognition on LAA Gala webpage for one year

 Benefactor Sponsor $18,000

  • Premier seating for ten (10) guests
  • Full-page advertisement in digital Gala Program
  • Multimedia Recognition at the Gala
  • Logo recognition on event collateral, LAA website, and social media

Trustee Sponsor $12,000

  • Premier seating for ten (10) guests
  • Full-page advertisement in digital Gala Program

 Trojan Sponsor $6,000

  • Preferred seating for ten (10) guests
  • Half-page advertisement in digital Gala Program

Friend of the LAA $4200

  • Premier seating for (4) guests
  • Half-page advertisement in digital Gala Program

Individual Tickets 

  • Single Ticket $500
  • A Pair of (2) tickets $900
  • Young Alumni Ticket (35 and under) $400 * 2 maximum per young alumni
  • Sponsor a Scholar $150  I would like to sponsor a LAA Scholar – 100% tax deductible


For sponsorship and ticket opportunities, please click here. If you have any questions, contact Dolores Sotelo via email at or Mercy Willard at You can also call the LAA Office at 213 740-4735.



Full-Page Color $1,000 (Format: PDF file, JPEG, or TIF  26″ wide x 11″ high – full color 144 dpi)

Half-Page Color $500 (Format: PDF file, JPEG, or TIF – 13″ wide x 11″ high – full color – 144 dpi)

Please email ADs to Dolores Sotelo at by Friday, February 10, 2023


Gala contributions are tax-deductible with the exception of $150 per ticket

USC Tax ID: 95-1642394

Thank you to Our 2022 Gala Sponsors


Presenting Sponsors


Text-to-Donate Campaign Sponsor

Carmen ’84 and Robert Nava ’82


Signature Sponsors

Susan Garner ’67


Benefactor Sponsors

Michael A. Felix ’83 & Family
Rigo Diaz ’89
Veronica ’94 & Raul Rodriguez ’94


Trustee Sponsors

Amy & Jules Buenabenta ’87
Christina EdD ’19 & Alberto Gonzalez ’09


Trojan Sponsors

Alex Alonzo
Azure Developments
Bank of America
C3 Technology Services
Carmen L. Herrera ’89
Chubb Group Insurance
Comcast NBC Universal
Cordoba Corporation
Dr. Yasmin Davidds ’95 Leadership Institute
Multicultural Women Executive Foundation
East West Bank
Fidelity National Title
Heather Cruz ’89
Insight Tax, CPAs
Jacki ’95 and Gil Cisneros
JPMorgan Chase & Co.
Law Offices of Gladdys J. Uribe
Lorena & R. Joseph Plascencia ’95
Maria Jones-Sechrest ’89
Marsh McLennan Insurance

Prestige Protocol
Robert ’91 & Kathleen Campos ’83
Ronald McDonald House
Saul ’00 & Glenda K. Alvarado
Sonia ’97 & Sean Endler
Univision Los Angeles
USC Alumni Association
USC Credit Union
USC Fisher Fellowship Office of Experiential & Applied Learning
USC Marshall School of Business
USC Neighborhood Academic Initiative
USC University Relations
Vallarta Supermarkets
Wulbaldina Hinojosa

Friend of LAA Sponsors

California Credit Union
Lacovelli Family
Maribeth Annaguey
Rancho Santiago Community College District
USC Viterbi School of Engineering
Wells Fargo Bank

2022 Legacy Award Honoree

Laura Peralta MPA ’10

Vice President, Community and Business Development
JPMorgan Chase & Co.

Laura joined JP Morgan Chase as Vice President of Community and Business Development in 2021. Prior to joining the Chase family, Laura worked as Vice President of Community Development at Citibank, where she managed public-private partnerships and funded nonprofit organizations that serve low-income communities in an effort to help close the racial wealth gap. She has an extensive background in government relations through her work as Policy Deputy at the Los Angeles City Council, Program Manager for Diversity Initiatives at the U.S. Department of Labor in Washington, D.C. where she served as a political appointee for President Barack Obama, and as Director of Local Government Relations at California Grocers Association.

Laura holds a Master of Public Administration degree from the USC Sol Price School of Public Policy and a Bachelor of Arts in Political Science and Sociology from the University of California, Irvine. Laura is the immediate past Board Chair of the USC Price Alumni Association, currently serves on the USC Alumni Association – Los Angeles Regional Advisory Group, and she enjoys mentoring Price students and alumni. Laura is from Argentina so she naturally loves steak, red wine and futbol.

2022 Dr. John R. Hubbard Award Honoree

Alejandra Barreto

Bachelor of Science in Health Promotion and Disease Prevention
Minor in Spanish
Master of Public Health
Class of 2022

Alejandra Barreto is a first-generation, pre-medical student from Lynwood, California. She is a USC Mork Scholar (10 selected), Gates Scholar (300 selected nationwide), LeaderShape participant which is a national institute to transform the leadership capacity, and head student researcher for USC’s Office for Health Promotion. Through her research, she strives to improve USC students’ well-being by investigating and developing strategies to promote a sense of belonging, equity in and out of the classroom, decrease substance abuse, and promote healthy relationships.

As a daughter of Mexican immigrants and witnessing firsthand the challenges faced due to lack of insurance and language/cultural barriers to healthcare, she cares deeply about underserved communities. She is the co-president of Flying Samaritans and director of outreach of Mobile Clinic, where she focuses on bringing access to health care to the community of Tijuana, Mexico, and LA’s homeless community through organizing free clinics.
One of her motivations is to improve the navigation of resources among high school students. As co-president of Scholars Leading Scholars, she has created partnerships with neighboring high schools to provide mentorship for 80+ high-school students yearly and help them apply to jobs, internships, and college.

In addition to her involvement at USC, Ms. Barreto is a student researcher for the University of Pennsylvania’s Leonard Davis Institute of Health Economics where she investigates how immigration status and policy affects Hispanic women’s perinatal and infant health outcomes.

Alejandra will be applying to medical school this summer in pursuit of her aspirations of becoming a physician who advocates for accessible and equitable health care for underserved communities.

2022 Corporate Leadership Award Honoree

Check out our past event photos:

2022 | 2019 | 2018 | 2017 | 2016 

2015 | 2014 | 2013 

Please view past program and tribute books:

2021 Program Book

2021 Tribute Book

2021 Photos

Our annual Scholarship Gala is our premier fundraising event. It provides an opportunity to network with the who’s who of the Latino business community, alumni and friends.

Every year, we present two awards at our gala. Commemorating the legacy of USC’s eighth president, the Dr. John R. Hubbard Award is presented to an outstanding graduating Latino student for academic achievement, leadership and community service. The Legacy Award is presented to an alumnus/a for his or her contributions to USC and the LAA, professional achievements and philanthropy.