Thank you to everyone who joined us for our premier event of the year—a joyous celebration of our Latino Trojan Family.
Over the course of this extraordinary evening, we recognized two alumni for their exceptional achievements and service, as well as an outstanding undergraduate (see the About section below for award descriptions).
Thank you to everyone who joined us and supported the event! Closes Saturday, March 8, 2025 at 8:45
Event Information
Saturday, March 8, 2025 InterContinental Los Angeles Downtown Hotel
The Honorable Major General Albert C. Zapanta ’66, MPA ’73
Albert Zapanta is President and CEO of the United States-Mexico Chamber of Commerce, which operates 10 regional offices in the United States and 9 in Mexico. He is also Chairman and Owner of Planning, Inc. a human resources, training and security company doing business with the U.S. Federal Government for over 40 years.
He worked in upstream operations of Atlantic Richfield Co. (ARCO Oil & Gas) and retired as Director of Governmental Affairs for ARCO where he was responsible for negotiations with U.S. and Mexican (PEMEX) governments on oil and gas matters and coordinated ARCO’s effort to deregulate the natural gas market which became law, the Natural Gas Policy Act (NGPA). Mr. Zapanta has held numerous Presidential appointments, including White House Fellow, Special Assistant to Secretary of U.S. Department of Transportation; Senate-confirmed Assistant Secretary of the Interior for Management and Administration, U.S. State Department Advisory Committee on International Trade Technology and Development, and private sector delegate to the U.S.-Mexico Partnership for Prosperity. U.S. Secretary of Defense, Donald H. Rumsfeld, appointed Gen. Zapanta as Chairman of the Reserve Forces Policy Board (RFPB). Gen. Zapanta was appointed Chief of Staff for the Peacekeeping Mission United Nations Referendum on Western Sahara. Military officers and soldiers from the USSR, People’s Republic of China, Great Britain and France served under his command. Gen. Zapanta’s military record includes the award of the Silver Star, 5 Bronze Stars for Valor, Purple Heart, and 30 other awards during the Vietnam War. He was awarded the Joint Service Commendation Medal for Desert Shield/Desert Storm, Restore Hope in Somalia and Restore Democracy in Haiti. Gen. Zapanta retired from the U.S. Army with 36 years of service.
He served on the Board of Directors, Tyson Foods as Chairman of the Nomination and Governance Committee and retired after 14 years (2003-2016). He was formerly a member of the Board of Trustees, President Gerald R. Ford Foundation and Museum; Senior Fellow, Center for Western Hemisphere Defense Studies; Chairman, Hispanic War Veterans of America; Executive Committee Member, National Hispanic Leadership Agenda; Member Advisory Board, Museum of the U.S. Army; Founder of Barrio Industries for the Handicap in East L.A.; Executive Director, Commission of the Californias; Founder of the University of Southern California Mexican-American Alumni Association; Chairman, United States-Mexico Cultural and Educational Foundation; Founder and member of Latino Corporate Directors Association, and a member of the Board of Trustees of the University of Dallas, Irving. Texas.
Mr. Zapanta has an Associate’s Degree from East Los Angeles Community College, a BA in Industrial Psychology, MA in Public Administration and has completed work for his PhD in International Political Economics from the University of Southern California. Mr. Zapanta graduated from the Advanced Management Program, Harvard Graduate School of Business; the Inter-American Defense College at the National War College, Washington, D.C.
In June 2018, he was elected and reelected in 2021 and 2024 to serve on the Irving City Council, State of Texas. He and his wife Rochelle have two daughters, a son, and three grandchildren.
Alumni Visionary Award Honoree
Juan Perez ’88, MS ’90
Juan Perez is EVP and CIO at Salesforce. He is responsible for the global IT team, driving digital strategy, and the technical integration of newly acquired companies. Juan also partners closely with customers to advise on their digital transformations.
Juan joined Salesforce in 2022 from UPS where he was CIO and Engineering Officer and a member of the Executive Leadership Team. Juan was a key part of UPS’ adoption of new technologies, including AI, virtual assistants, and virtual reality solutions for driver training. He was also responsible for all technology, including operations, airline, automation, sortation, and customer and back-office systems.
Juan has been named a Top Latino Leader by the Council for Latino Workplace Equity, received the Distinguished Mexican Abroad award from the Mexican government, and received the Forbes CIO Innovation Award for his work on UPS’ Global Smart Logistics Network.
Juan is a senior member of the Institute of Industrial Engineers and serves as a program evaluator for the Accreditation Board of Engineering and Technology (ABET). He also serves on the board of the Hershey Company and the advisory boards for the School of Industrial and Systems Engineering at the University of Southern California and the School of Business at Georgia Tech. Most recently, Juan was honored with the Héctor P. García Legacy Award, the National Latino Leadership Conference’s Legacy award that celebrates the dedicated service and accomplishments of Dr. Héctor P. García, a physician, military veteran, and advocate for the rights of Latinos in the U.S.
Juan holds a B.S. in industrial and systems engineering and an M.S. in computer and manufacturing engineering from the University of Southern California.
Dr. John R. Hubbard Award Finalists
Edward Chanquín
Bachelor of Science Arts, Technology and the Business of Innovation
Blanca Godoy
Bachelors of Arts, Political Science; Minor, Juvenile Justice and Social Work
Dr. Yasmin Davidds Leadership Institute & Multicultural Women Executive Leadership Foundation
Heather Cruz ’89
TELACU Education Foundation
Return to Work Partners
Verizon
Victor Quiroz ’94
Z.A. Lawyers
Albert Zapanta ’66, MPA ’73
Trojan Sponsors
1st Century Bank
Saul ’00 & Glenda K. Alvarado
Arnoldo and Alma Ruth Avalos
Anita’s Mexican Foods
Ismael Bautista ’03 & Gladdys J. Uribe
BMO
Burke Consulting Group LLC
Burlington Stores, Inc.
C3 Technology Services
Chubb Group Insurance
Cordoba Corporation
Ernst & Young
Fox Deportes
FMR Enterprises
Gateway Science & Engineering
Los Angeles Distributing
Mauro Martinez
Armando and Amelia ’97 Murillo
Ramonas
Stifel
USC Alumni Association
USC McMorrow Neighborhood Academic Initiative
Valero
Yocom Family Foundation
Friend of the LAA
JP Morgan Chase
USC Credit Union
USC Marshall School of Business
Sponsorship Opportunities
Participation in the USC Latino Alumni Association Scholarship Gala provides the opportunity to support USC and reach hundreds of the most influential members of the USC community as well as a wide array of businesses and community leaders.
Proceeds from the evening support USC Latino Alumni Association programs and services. Your generous contribution will be acknowledged throughout the event, in the digital event program tribute book and on the USC Latino Alumni Association website. All charitable contributions are fully tax deductible.
Specs: 26″ wide by 11″ high, full color, 144 dpi, PDF, JPEG, or TIF
Half Page colorad $1250
Specs: 13″ wide by 11″ high, full color, 144 dpi, PDF, JPEG, or TIF
**ALL SALES ARE FINAL**
Where do funds go?
Proceeds support scholarships and professional development for USC students.
What is the tax I.D. number?
USC Tax ID No. 95-1642394
Committee
2025 USC LAA Scholarship Gala Committee
Raul Rodriguez ’94 (Chair)
Saul Alvarado ’00
Isabel Aranda ’00
Ismael Bautista ’03
Claudia Bodan ’01
Alma R. Burke ML ’15
Yasmin Davidds ’95
Christina Gonzalez EdD ’19
Victor Quiroz ’94
Sandra Lopez
Mauro Martinez
Steve Monjaras ’98
Charlene Riofrio ’06, MCG ’20
Dolores Sotelo
Mercy Willard EdD ’21
Eddie Reyes ’00
David Mora ’97
Past Honorees
Our annual Scholarship Gala is our premier fundraising event. It provides an opportunity to network with the who’s who of the Latino business community, alumni and friends.
Every year, we present two awards at our gala. Commemorating the legacy of USC’s eighth president, the Dr. John R. Hubbard Award is presented to an outstanding graduating Latino student for academic achievement, leadership and community service. The Legacy Award is presented to an alumnus/a for his or her contributions to USC and the LAA, professional achievements and philanthropy. We also introduced the newAlumni Visionary Award in 2024, which recognizes a USC alumnus for their exceptional achievement in any field. The recipient must have attained and maintained extremely high stations in their chosen fields and in their service to society.
Over the years, it has been our honor to recognize many great Trojans for their leadership, academic achievement and community service.