young USC fans hold pennants and foam fingers

Alumni Merchandise

Shop for unique alumni products from our partners. A portion of all sales directly supports the programs and services of the USC Alumni Association.

USC Bookstores

USC Bookstores

USC Bookstores carry official and exclusive USC Trojan apparel, alumni products, gifts and more—and USC alumni qualify for a 10% discount*, both in-store and online!

To receive your in-store discount, show your Alumni ID number on your alumni membership card. To shop and save online, follow these easy steps:

Step 1. Create an account.

Step 2. Enter your eight-digit Alumni ID** while creating your USC Bookstores account. If you already have an account, log in and add your Alumni ID in the Profile Information tab.

Step 3. When shopping in the future, be sure to log in to your account at checkout and use the promo code ALUMNI to receive your 10% discount.

Start saving on USC merchandise, including alumni products today! USC alumni also qualify for academically priced Apple technology. See stores for details.

*Some exclusions apply. Visit the USC Bookstores FAQ page for details.

**You can access your Alumni ID by logging in to your FightOnline profile.

Heritage Gear

USC tote bags

Shop the exclusive Alumni Collection from the USC Alumni Association’s newest partner, Heritage Gear. Show your pride when traveling, going to the beach or hitting the gym with the official USC alumni tote and weekender bag. Hand-crafted from the finest materials and with a timeless style, these bags are sustainably made keepsakes built to last.

Trojan Wine Collection

Trojan wine collection centennial release bottles

To commemorate the 100th anniversary of the USC Alumni Association, we are pleased to offer the Centennial Release of the Trojan Wine Collection, featuring four unique, custom-labeled, limited-release wines, hand-selected for the Trojan Family. In partnership with Winston Winery and Highway 12 Vineyards, this third release of the Trojan Wine Collection includes a 2021 Chardonnay, a 2021 Rosé, a 2020 Cabernet, and a 2021 Blanc de Noirs sparkling wine. The wines are perfect to give as gifts, or serve at your own celebrations! What’s more, proceeds from every purchase support the programs and services of the USC Alumni Association. Quantities are limited, so order today!

USC: The Trojan Tradition

a painting

USC: The Trojan Tradition, painted by Jane Wooster Scott, one of America’s foremost folk artists, depicts the beauty of the USC University Park Campus in this one-of-a-kind giclée print. Numbered and hand-signed by the artist, this stunning classic was created especially for Trojans and is the perfect addition to any USC fan’s home or office. Framed or unframed options available.